Community
We believe in the power of real connections. That's why we do more than sell products. We build community. We listen to our users, create with them in mind, and celebrate every step of their journey toward a more active, balanced life.
OUR STORY
From our family to yours.
technology that cares for your wellbeing and adapts to your life.
What if wellbeing were within everyone's reach?
That's how our mission was born:
To build technology that improves people's lives effectively and affordably. No empty promises, no overpriced devices. Just smart, useful tools within everyone's reach.
That's how Cubitt was born: Smartwatches and much more to help you move, feel and live better, every day. High quality, without the high price.
Wellbeing
Our purpose is to help you feel better, without the complications. From your first walk to your biggest goals, we're with you with tools that inspire movement, healthy habits and lasting wellbeing.
Technology
We design devices that genuinely make your day better. Useful, intuitive technology with features that make a real difference, with no out-of-reach prices and no empty promises.
Our Evolution
From a family dream to an international brand.
Explore the milestones that have shaped our journey.
2016
The First Step Toward Something of Our Own
With over 40 years of experience in the watch industry, Cubitt’s founders were ready to build a brand of their own.
Traveled to China to evaluate factories and dive into product development and manufacturing.
The vision: create something from the ground up with purpose.
2018
The Vision Comes to Life
Identified a gap in the growing smartwatch market: no brand was focused on beginners in sports and wellness.
From New York and Miami, they developed the Cubitt concept and branding.
Traveled frequently to China to visit factories, meet engineers, and explore the tech.
The original idea for beginners resonated far beyond — even with seasoned athletes.
2019
Cubitt is Born
Official launch in October 2019.
First shipment arrived in Panama, launching the regional distribution strategy.
Released first smartwatche models: CT1 and CT2.
Key insight: strong post-sale experience became part of Cubitt’s core identity.
2020
Reinventing Ourselves During the Pandemic
Launched Cubitt’s online store to stay connected during global lockdowns.
Ecommerce became the #1 growth channel in Panama and Venezuela.
Continuous development of the app improved user experience and feature stability.
2022
Regional Expansion Begins
Expanded into Latin America with 4 new physical stores:
July - Opened first physical store in Panama (island-style mall location).
May - Opened first physical store in Venezuela.
December 12 - Opened first physical store in Guatemala.
Fecha - Entered the Colombian market for the first time — no prior retail or ecommerce presence.
Marked a turning point in Cubitt’s regional strategy and physical retail journey.
Our First TV Appearance!
2023
Accelerated Expansion in Latin America
Opened 17 new stores across the region.Strengthened presence in more than 8 countries.Launched first brand collaboration: Reebok x Cubitt in Latin America.Positioned Cubitt as a versatile brand in fitness and wellness.
2024
Strengthening Our Footprint or Scaling with Purpose
Opened 11 additional stores, expanding into new markets like Mexico.
Focused on innovation with new smartwatch, audio, and accessories collections in development.
Launched licensed collections with Disney and Paw Patrol in Latin America.
Released second-generation Reebok x Cubitt collaboration in Latin America.
2025
Structure, Innovation & Global Expansion
March 2025 - Selected by Babson College as one of only 14 global brands for a strategic U.S. market entry project.
May 2025 - Officially kicked off U.S. retail expansion.
August 2025 - Launch of next-gen smartwatches and audio products.
Achieved presence in over 15 marketplaces across the U.S.
Launched our first original miniseries: We launched our first original miniseries, starring Cupid and Cubitt — a lighthearted, creative way to connect with our community on a more emotional and playful level. A short story with a big heart.
We opened our first Cubitt Studio Café, where we offer a direct customer service experience, our flagship store, and a healthy food and beverage concept in a cool atmosphere.
2026
Collaboration with Viviana GrondonaWe launched our “Powered by Cubitt” branch, where we develop White Label products using our technology for different brands across Latin America and the United States.We opened a new store in Guatemala.We moved to larger locations for our stores in Panama.We were nominated as finalists for the EY (Ernst & Young) Entrepreneur of the Year Award in Venezuela—and we won!
Cubitt by the numbers
A global impact, driven by wellbeing.
Our community grows every day. These numbers show how far we've come and everything still ahead.
+ 1 M
Tumblers sold worldwide.
+ 24
Countries with a Cubitt presence.
+ 3 K
Retail points of sale worldwide.
+ 8 K
Active users on our app.