Community
We believe in the power of real connections. That's why we do more than sell products. We build community. We listen to our users, create with them in mind, and celebrate every step of their journey toward a more active, balanced life.
OUR STORY
From our family to yours.
technology that cares for your wellbeing and adapts to your life.
What if wellbeing were within everyone's reach?
That's how our mission was born:
To build technology that improves people's lives effectively and affordably. No empty promises, no overpriced devices. Just smart, useful tools within everyone's reach.
That's how Cubitt was born: Smartwatches and much more to help you move, feel and live better, every day. High quality, without the high price.
Wellbeing
Our purpose is to help you feel better, without the complications. From your first walk to your biggest goals, we're with you with tools that inspire movement, healthy habits and lasting wellbeing.
Technology
We design devices that genuinely make your day better. Useful, intuitive technology with features that make a real difference, with no out-of-reach prices and no empty promises.
Our Evolution
From a family dream to an international brand.
Explore the milestones that have shaped our journey.
2016
The Origin of Cubitt
- With over 40 years in the watch industry, our founders set out to build a brand of their own.
- They traveled to China to learn firsthand how smartwatches are made.
- The vision: create something from scratch, with purpose.
2018
Smartwatches for Every Beginner
- No smartwatch brand was designing for people just getting started with fitness and wellness.
- From New York and Miami, we developed the Cubitt concept and brand.
- Built for beginners, our smartwatches also won over experienced users.
2019
Cubitt Is Born in Panama
- Cubitt officially launched in October 2019.
- Our first shipment arrived in Panama, kicking off our expansion across Latin America.
- We introduced our first smartwatches: the CT1 and CT2.
2020
Launching Our Online Store
- We opened the Cubitt online store to stay close to our customers during the pandemic.
- E-commerce became our main growth driver in Panama and Venezuela.
- We improved the Cubitt app for a smoother, more reliable experience.
2022
Our First Stores in Latin America
- We opened our first retail stores in Venezuela, Panama, and Guatemala.
- We entered Colombia, a brand-new market for us.
- We made our first TV appearance!
2023
Reebok x Cubitt
- We opened 17 new stores and reached more than 8 countries.
- We launched our first brand collaboration: Reebok x Cubitt.
- Cubitt became a go-to brand for fitness and wellness wearables.
2024
Expanding to Mexico
- We opened 11 more stores and expanded to Mexico.
- New collections of smartwatches, headphones, and accessories.
- We launched licensed Disney and Paw Patrol collections, plus the second generation of Reebok x Cubitt.
2025
Cubitt Arrives in the U.S.
- Babson College selected us as one of only 14 brands worldwide for a U.S. market entry program.
- We launched in U.S. retail and reached more than 15 online marketplaces.
- We released a new generation of smartwatches and headphones.
- We opened the first Cubitt Studio Café.
2026
EY Entrepreneur of the Year
- We won the EY Entrepreneur of the Year award in Venezuela.
- We launched Powered by Cubitt and White Label products for other brands.
- A new collaboration with Viviana Grondona.
- A new store in Guatemala and bigger locations in Panama.
Cubitt by the numbers
A global impact, driven by wellbeing.
Our community grows every day. These numbers show how far we've come and everything still ahead.
+ 1 M
Tumblers sold worldwide.
+ 24
Countries with a Cubitt presence.
+ 3 K
Retail points of sale worldwide.
+ 8 K
Active users on our app.